Hot Foot Labs - Custom Online Web Solutions for the Publishing Industry

Custom online revenue solutions

Sol Map Sol Map Hotfoot Labs helps publishers focus on their core business of content production and sales by providing turn-key technology solutions for your online platforms. Our applications greatly improve the user experience, generate increased site usage and help create new or enhanced revenue streams for publishers.

We understand how print and online products can work together to meet the strategic objectives of today's publishing environment. Our solutions drive this integration by combining the latest online database technology with marketing strategies that leverage the marketing muscle of your print products.

Let us show you how to enhance your online revenue streams today at a cost that can't be matched by other vendors. Take a look at Solutions for the three key product areas currently served by Hotfoot Labs and how they can help you.

Solutions

Harness the power of Print and Web

Sol Map Our innovative, turn-key solution allows your existing sales force to generate an entirely new and significant revenue stream with no up-front investment to your newspaper. It is a truly local product that reflects well on your brand and can deliver the kind of high-margin returns the web promised but has been unable to deliver. Love2save (or any domain/brand you choose) delivers local coupon offers to your audience via the web and print. See it in action HERE

Database Mapping Solutions

Sol Map These solutions focus on delivering advanced online mapping/database mashups for real estate, garage sale or other location-specific data. The heart of these applications are custom built database interfaces which give the client full control over data entry, management and display. The end result is an online application that can deliver a superior user experience for this content and create new up-sell opportunities for the publisher.

Flash Photo Galleries

Sol Photo Photo galleries are becoming significant drivers of pageviews for many online publishers. Our technology enhances the ability to serve better quality images, creates a faster interface which will result in increased impressions and improve the virality of individual photos through integrated sharing functions. The interstitial ad unit creates new, high CPM ad inventory.

Our application includes a management and reporting interface for this new ad unit. The result of implementing our technology is increased pageviews and new, higher CPM ad inventory. This product can be built around client-side hosting or our own hosting solution to provide the most seamless integration and maximum stability.

BizPages: local search and directory solution

Sol Biz Local search will be the most important growth area for local publishers as advertising dollars continue their online migration. All research points to this area as the fastest-growing segment of online advertising over the next decade. Currently, many publishers use third-party search applications from companies such as Planet Discover and Premier Guide. These solutions are lightweight and do not offer a significant value proposition to local businesses. Monetizing these applications has not proven to be lucrative to local publishers either.

Our technology will do three things. Create a genuine value proposition for local advertisers. Create a legitimate new revenue stream for publishers. Provide a flexible, publisher-managed interface to build this new local brand. This technology has also already proven its ability to generate real, recurring revenues at the local level.